Nov 29, 2012 3:00am PST
it in his mug ahead of time. >>> the science of e-mail fund-raising. how the obama campaign mastered the art of asking for money over and over again. bloomberg businessweek's josh green joins us next with an exclusive first look at his new piece on "morning joe." >>> beautiful picture of the sun coming up over washington. joining us now from d.c., senior national correspondent for "businessweek," josh green looks at the science behind the obama campaign's very successful e-mail blasts. maybe you even saw them. josh writes in part, "one fascination in a presidential race mostly bereft of intrigue was the strange, incessant and weirdly overfamiliar e-mails that emanated from the obama campaign. anyone who shared an address with the campaign soon started receiving messages from barack obama with subject lines like "join me for dinner?" or "it's officially over," "it doesn't have to be this way," or just "wow." jon stewart mocked them on the daily show, the hairpin likened them to notes from a stalker, but they worked. most of the $690 million obama raised online came from fund-raising e-mails."
Nov 28, 2012 3:00am PST
that. >> i took rocks for jocks geology, science requirement. >> i did that too. i almost failed. >> ah. >> seriously, i had pretty -- i had really good grades as long as it was liberal arts but had to take one more science class and waited till the last semester and started calculating out my average, it was like, objection, my god, i got to get a 94 on this test -- i failed and i -- had like a "d" and i don't graduate and my family is coming up. talk about sweating. i'm sweating just thinking about it high. >> you hit the number though. >> i hit the number. >> you could do that math. >> i could do that math. >> les miles is doing math as we speak as he thinks -- >> should les go to arkansas. >> 5.25 versus -- >> lsu expects you to be number one every year. if you're not they hate you. >> build the program up. that's exciting. >> all right. >> get lsu to pay more. >> which i think he's due. i think this is negotiations. >> i don't think you need to say that for him but you still helped him. still ahead the author of a buying gras fry on winston churchill discusses the life of the rever